In The Picture


We spend a lot of time looking through our cameras, taking nice pictures for social media. The chances of you being in someone else’s photo is huge.


// Part of the ‘de Lichting’ Amsterdam Fashionweek 2017

We invented a way for you to easily spot these photo’s. Using image recognition technology, algorithms can spot the custom logo in our specially designed outfits. It helps you to find yourself in pictures other people post online.